EGI Insights Blog

Tips, trends and insights, and latest news. Dive into our world of cultural insights, machine learning, and artificial intelligence.

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Data
Data Rich, Insight Poor: Turning Big Data Into Big Decisions
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Culture
Culture Is Alive—And That’s a Good Thing
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Transcreation
Cultural Marketing Mistakes (and How to Fix Them)
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Transcreation
Beyond Translation: Why Transcreation is the Secret to Global Marketing Success
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Culture
Build Cultural Fluency. Foster Belonging. Lead with Impact.
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Transcreation
Why Humans Are Essential in AI-Assisted Translation
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Research
How Gen-Z and Millennials are Influencing the Intimate Apparel Market
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Research
Beyond the Bubbles: How Different Audiences Perceive Soft Drinks
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Culture
When Cultural Blind Spots Cost You: The Texas Rangers “Tetas” Hat Debacle